Producer: George Adams
Editor: Matt Gaynes
We needed a strong kickoff to the NBAs first In Season Tournament. Adobe had just released its updated Rotobrush version 3 that did a much better job of rotoscoping full body motion in a hurry. This was a long time dream come true for me and opened the door to this interpretation of the creative brief. The ask was for a text treatment of spoken words that had ‘IN’ in them. The cut was TNTs usual fast pace but there were breaths left for the treatment. Normally turn-around on full body roto like this takes too long for us to think about using them as a topical element but the leap forward by Adobe’s rotobrush allowed us to carry this treatment forward into the topical campaign. We got a lot of positive feedback on this look.